Friday 20 December 2019

FindMyPast swings into 2020 with a modern look

One of the new brand identities has had quite the makeover. A new logo, new generic brand visuals and a major website re-design are now on show.

A company blogpost explains:

"Findmypast has been completely refreshed as the brand enters a new decade. While the site's core features and services remain unchanged, the look and feel has been significantly improved. The new-look site is designed to encourage more family history beginners to get started, while staying true to its roots as the must-have genealogy resource experienced genealogists know and love.

The new ( website's interface
"As well as a vibrant new colour scheme and an array of quirky new illustrations, you'll see minor site navigation changes, such as the new ‘Help & more’ button that directs you to the resources you want, faster. We're also proud to introduce a new brand logo that reflects how family history is unique for each individual."

Variations of the word ‘my’ in the logo are sprinkled across the new design. They've been collected from members of the FindMyPast community.

So far, it's only the UK site that's wearing the new look. I imagine it will appear on the Ireland, USA, and Australia/NZ sites in due course.