Sunday 30 April 2023

FindMyPast's partnership with Living DNA comes to an end

FindMyPast has announced that its partnership with Living DNA, the UK-based provider of consumer dna test kits has come to an end. As of Friday, 28 April, researchers will no longer be able to purchase DNA kits via FindMyPast.

The arrangement with Living DNA began in July 2018 (see blogpost), but never seemed to really warm up or be strongly promoted. I would expect most family historians have either forgotten or have always been unaware that the partnership ever existed, so this announcement is unlikely to cause many ripples in the highly competitive consumer dna kits market.

Announcing the news, FindMyPast stated: "We are still committed to delivering the best possible experience for our members, and our core focuses will continue – enhancing our record collections and developing our product."