Even so, a 25% discount isn't to be sniffed at, so if you were planning to treat yourself or your genie pal with a testing kit, now may be the right time to do so.
Click one of the flags below to order your kit and see the terms and conditions. Note that the price quoted excludes shipping costs.
The offers will expire at 23:59pm on Tuesday 21 August.
Ancestry DNA test. Ireland residents. Standard price €95. Sale price €71.
Ancestry DNA test. UK residents. Standard price £79. Sale price £59.