It introduced MyHeritage DNA tests for genealogy (and, in 2019, for health) and its dna database now holds 3.77 million profiles.
More than 69million users have signed up to the website and they've added 3.07 billion family tree profiles.
In 2019 alone, MyHeritage added some 1.5 billion records from 80 collections to its database.
You can find out more about the company's impressive growth over the decade and its month-by-month story of last year, here.