Ancestry has announced that its consumer DNA database now holds the genetic history of more than three million participants. A year ago, the figure was 1.5million.
The huge leap follows an exceptional sales performance in Quarter 4 when some 390,000 more kits were sold than in the whole of 2015. Much of this is accounted for by heavily discounted sales over the holiday weekend starting on Black Friday when more than 560,000 test kits were sold globally.
Such growth in numbers of participants can only be good news for participants as it increases the chances of finding close cousin matches.